Two other names critically thought-about were St. Tropez and LaSalle. However F. T. «Ted» Hopkins, Cadillac common sales supervisor, and Gordon Horsburgh, the division’s director of selling, dissuaded those that favored LaSalle by mentioning that the original LaSalle vehicle had failed in the marketplace, whereas the Seville had not.

The Falcon pushed Ford’s share of the Australian new-car market from 10 p.c to 19.Four percent — earlier than the car’s failures and the sales tax hike hit. (With Ford nudging a 20-p.c share, Holden had lost six p.c, however still owned more than 40 % of the market.) Nonetheless, in the first two years, approximately 54,000 models had been offered, means below Ford’s prediction of 70,000.

Here it appeared was a Cadillac that really could go wheel-to-wheel with Europe’s best sports sedans, Epithalon bodybuilding and «automotive buff» magazines wasted no time arranging showdown tests. Car and Driver first pitted the CTS-V against a BMW M3 coupe and new M5 sedan, judging the Cadillac equal or higher in most respects, particularly for worth.