Once upon a time finding the right fit to your shopping preferences would take at least a day’s hunt. The arrival of e-commerce has changed quite a bit prior to now few years. Shopping has change into more about mental containment & less about physical exhaustion. But have the consumers really shifted fully from retail shopping to e-shopping for? If that’s the case, is it really one of the best option?

1) Capturing the market area:

The process of shopping can be broadly categorised into kinds:

a) Necessity shopping – Necessity shopping contains products we cannot live without like sugar, salt, grocery, etc. Availability of the required necessity products has hardly been a major problem for the retail shoppers.

b) Luxurious shopping – Luxurious shopping (like a watch, watch case, electronic, electronics accessory, etc.) has again and again forced us to go out of our ways to ensure we don’t regret our purchase. Curiously, e-tailers have captured the market well in each categories. The e-commerce primarily competes in terms of ‘worth’ for necessity goods and ‘selection’ for luxurious goods.

2) Shift in Consumer shopping preference:

On-line shopping might have made shopping easy, however it is hardly as satisfying as retail shopping, where the process is quite simple and straight-forward. Many people consider online shopping risky. However is it true in all cases? An internet survey, carried out in 2014, reveals that over 80% of the web shoppers entered the community to purchase luxury goods. Curiously, only 13% of the community shifted to purchasing even the necessity products online. Clearly, online shopping has received a hearty welcome for luxurious shopping. However, when it involves shopping for necessity items the consumers haven’t been so welcoming.

3) Buying luxury items online: Pros and Cons

The number of consumers shopping for luxury items on-line has increased. But is it really one of the best way to go about it?

Pros:

1) Breaking out of the one-model perception: In online shopping you get to explore a number of different brands as well as types at once. Instance – in case you wish to buy a watch case by one brand, you get to check it with a watch case offered by one other brand. Retail stores can hardly supply this level of unrestricted browsing.

2) Return policy: At a retail store, you’ll be able to strive on a T-shirt and see if it fits you. But after purchase, you won’t get your money back even in case you want to return it. Online shopping offers what the retailers have hardly been able to provide – Freedom to return the product (within a sure deadline). Risky as it might seem to purchase a product without getting to check it for real, almost all on-line shops provide a return option.

3) Convenient shopping: Imagine buying a product like a watch case at a retail shop. Should you go to a watch shop or a present shop? Which shop is one of the best? How far is it? When can you go? It might be a fairly tedious task. But on-line shopping has changed the entire experience. You may go online at midnight. You possibly can browse via hundreds of watch cases within a span of a few minutes and your watch case will arrive at your doorstep.

Cons:

1) Strictly Virtual: At a retail shop you get to actually check one watch case from another watch case. You can be positive about which one you like better. But at a web based store, it’s possible you’ll evaluate hundred types of watch case manufacturers but you will must strictly rely upon the information provided by the seller. Thus, on-line shopping could possibly be tricky.

2) Immediate possession: When you purchase an digital product at a retail store, you will get it instantly. But when you place an order on-line, for the same product, you will should wait for no less than a day. One of many main hurdles that e-commerce faces as we speak is the logistics and the typical delivery time. While most major e-commerce websites provide a one-day delivery option (with some additional charges), it is different from the quick ownership that the retailers offer.

Thus, we have now seen among the pros and cons of shopping luxury goods online. Though the net market is yet to develop completely, it has achieved well when it comes to giving more power to the consumers. Not to neglect the relevance of quick, problem-free shopping in immediately’s world.

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