What do social media have to have to do with SEO? MWI receives the information frequently from prospective and current clients. Although social media has been a growing channel for marketing over the last few years, many companies have not yet started to benefit from the potential of it. This is especially important if you are investing in search engine optimization. Although the benefits of social media may not be immediately apparent, they are essential for SEO help. Here are five reasons social media is essential for SEO.
1.) Social Media Signals
It is no secret that Google, Bing, and other search engines utilize online conversations as part of their algorithm for ranking. When people tweet, like or comment on the content that is known as a social engagement. The more social engagements a piece of content receives, the more social signals it will bring to your site. Social signals are utilized by search engines to determine the quality of the content. It’s a way to determine the quality of content that people are able to use over what their algorithm decides is of good quality. If an article receives a lot of engagement on social media, it can be instantly indexed.
2.) Link Building
It is long past the time that you could go out and ask for links from other websites. Google’s Panda/Penguin algorithms have compelled SEOs to linkbuild the old-fashioned way: write high-quality content that is relevant. How do you reach websites who are willing to link to your site, if asking them directly would be thought to be «unnatural»? Social media can help. Social media enables you to place your content in front of people who are interested and could be influenced to link to it in the event that it is worthy of linking to. People who share your content with others increasing your influence.
3.) Content Amplification
The quality of the content you publish, it’s not going to achieve much success until you amplify it. Sure, email marketing can be a great way to amplify content, but it’ll only be able to reach people who are in your database of marketing. Social media enables you to reach new audiences with your content. If you post your content to your followers, they will spread it to their own followings If they are satisfied with the content. This will allow them to promote your content to their followers, thereby increasing your reach. You will also gain relevant traffic through inbound linking social signals, inbound linking, and brand awareness and can be utilized by search engines for content to determine the quality of your content.
content amplification lifecycle
4.) Brand Awareness and Signals
Search engines may use your brand’s reputation and image to assess the quality of your site and how trustworthy it should be in their ranking algorithms. Aside from amplifying your content social media can also help to increase awareness of your brand. Google calls this co-citation. Building these co-citations using social media can boost Google’s trust in your company website as well as helping by using branded search terms.
5.) Social Indexing
Since the search engines are able to index social media websites these profiles are now showing on search results pages. This allows your company to show up on search results when you type in branded search queries on more than only your website. It gets even better. Individual Tweets from Twitter were previously indexed and تزويد لايكات يوتيوب appeared in search results, too which gave another means for your content to rank in the search results. It was temporary, however, and Google shut it down after couple of months. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.
