What the heck does social media have to have to do with SEO? MWI receives the information frequently from prospective and current clients. Social media is an incredibly expanding marketing channel that many companies have only just begun to take advantage of over the past few years. However, it’s vital to take advantage of it particularly if you’re investing funds into search engine optimization. While the benefits of using social media may not seem immediately obvious, they are vital for SEO help. Of the many reasons why you should consider social media as a part of your online strategy There are five main reasons why it is essential to SEO.
1) Social Media Signals
It’s not a secret that Google, Bing and other major search engines have been using online chat as part of their ranking algorithms for quite some time. A social engagement happens the time when people share, like, comment or share a tweet about a piece of content. The more social interactions a piece of content gets, the greater social signals you send to your site. Search engines analyze the social signals they receive, and use them as an indicator of quality when ranking the content. It’s a way to measure what content is popular with users in comparison to what their algorithm determines to be good quality. Content can also be indexed instantly if it’s receiving a lot of social interaction.
2.) Link Building
It’s long gone from the time that you could go out and ask for hyperlinks from other sites. With the advent of Google’s Panda and Penguin algorithm, SEOs are forced to perform link building in by hand to create quality content that is link-worthy. How do you get in touch with websites willing to link to your content , if asking them directly is considered an «unnatural» practice for building links? Social media is your solution. Social media can help you place your content in front of relevant audiences that may be attracted to link to it when it’s worthy of linking to. They will also share your content with their friends which increases the power of your content.
3.) Content Amplification
You can write all the top-quality content you like but it’s not going to gain an enormous amount of attention without amplification. Marketing via email is a great way of amplifying content , but it can only be able to reach the people on your marketing list. It is possible to reach new audiences through social media. If you send your content out to your followers, they’ll spread it to their own followings in the event that they find it helpful. They will also be able to share your content with their followers, which will increase your reach. As a result, you get a lot of relevant traffic such as inbound links, social signals and brand awareness All of which are used by search engines to assess content quality.
content amplification lifecycle
4.) Brand Awareness & Signals
Search engines will use your brand’s image and recognition to judge the credibility of your website and how trustworthy it should be in their ranking algorithms. Apart from boosting the quality of your content social media also aids in to increase awareness of your brand. Google refers to this as co-citation. Building these co-citations through social media can boost Google’s trust and confidence in your web page and also assist with search queries that are personalized.
5.) Social Indexing
Search engines have been indexing social media accounts since a while which means that they appear in results pages for search engines. This allows your brand to appear in search results for search queries that are branded and not limited to your company website. But there’s more than that. Individual tweets from Twitter were at one time indexed and displayed in search results too which gave another means for your website to be ranked in the search results. However, it was only temporary it ended and Google shut it down after couple of months. Google will once again show tweets in search results, socialwb.com so it’s important to leverage it for getting your content ranked.
