What can social media have to offer SEO? At MWI we hear many of these inquiries from customers who are currently or are considering becoming clients. Social media is a fast growing channel for marketing that most businesses have only recently begun taking advantage of in the last few years, but it’s vital to take advantage of it in particular if you’re putting resources into SEO. While the benefits of social media are not immediately apparent, they are crucial to SEO aid. Of the many reasons you should think about the use of social media in your overall strategy to be online Here are five reasons why it’s crucial to SEO.

1) Social Media Signals

It’s not a secret that Google, Bing, Firmidablewiki.com/index.php/User:CarrollVanRaalte and other search engines utilize online conversation as part of their ranking algorithms. A social engagement is when users like, share or share a tweet about content. Content that has the highest number of social engagements will be able to show more social signals. These social signals are used by search engines to determine the quality of the content. This is a method for search engines to determine the content that people are most interested in and what algorithm they believe to be good quality. If a piece of content receives lots of engagement on social media, it can be instantly identified.

2.) Link Building

It’s been a long time that you could make a request for links from other websites. With the emergence of Google’s Panda and Penguin algorithm SEOs must perform link building in using the old-fashioned method and create content of high-quality that is link-worthy. How can you get your content to websites that are willing to link to your content, if the request is thought to be «unnatural»? Social media is the answer. Social media allows you to place your content in front of relevant groups of people who may be influenced to link to it if it’s worth linking to. These people may also promote your content to their friends, further increasing the influence of your content.

3) The amplifying of content

It doesn’t matter how good your content is, it’s unlikely to achieve much success in the absence of amplifying it. Marketing via email is an excellent method of amplifying content but it’s only going to reach people in your list of marketing contacts. The possibility of reaching new audiences is through social media. When you share your content, the people who follow you will connect with their friends if they find it useful. This will cause them to be able to share it with their followers, further increasing your reach. In return, you gain a lot of relevant traffic and inbound links, as well as social signals , and brand awareness – all of which are utilized by search engines to determine content quality.

content amplification lifecycle

4) Brand Awareness & Signals

Search engines may use your brand’s image and recognition to judge the quality of your site and how trustworthy it needs to be within their ranking algorithms. Social media is a great way to increase brand awareness and increases the quality of the quality of your content. Google calls this co-citation. Making these co-citations with social media will help improve Google’s trust in your web page and also assist by using branded search terms.

5.) Social Indexing

Since search engines index social media accounts these profiles are now showing as search results. This lets your company’s brand be displayed in search results for brand-related queries, which aren’t exclusive to your site. It’s even better. Individual tweets from Twitter were once indexed and shown in search results, too giving another opportunity to ensure your content’s ranking in the search results. However, it was only temporary it ended and Google removed it after couple of months. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.