Critics argue that it may be more expensive to promote items by way of Amazon, which takes a lower of sales by way of referral fees in addition to advertising fees. Sellers say paying for advertising has develop into mandatory to ensure their merchandise are positioned high enough in customers’ search results. If it costs much less to sell on an organization’s own webpage or one other marketplace, critics say, Amazon shouldn’t cease the companies from posting their items at a decrease worth on these sites.

Example 1. Mariate Banda runs a small beauty store in Zambia near the South Luangwa Nationwide Park. Visitors to the park flock by means of her city, but few tourists venture into her store, as it lacks the modern hair dryers travelers count on. Her small earnings makes saving difficult. «My life’s ambition is to have my own gear» she says-even one trendy hairdryer for tourists (see photo & description of Mariate within the Sept 2005 challenge of National Geographic, p. 120).

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