To understand what Product Design can do, we need to look at the various forms of design that make up a good Product Designer, how they fit together, and, as if assimilated by the Borg, what they can do when working in concert.

Interaction or UX Designers examine behavioral patterns and discover the myriad ways in which a particular application would possibly clear up a pre-recognized user need. These folks can create and iterate on solutions faster than most.

Graphic or Visual Designers do what everybody who isn’t a designer thinks all designers do. Pixels! They create lovely masteritems of color and depth as they toe the line between positive and negative space. These designers work with drawing tablets. They carry notebooks without lines.

Movement or Animation Designers are the cool ones. For those who’re oohing and aahing over that slick menu transition or the way that superior loading animation comes alive, it’s these guys who get the credit.

Consumer Researchers are the real champions of users’ needs. They delve into the mind of your customers. They ask the troublesome questions, and take all of the difficult answers. Person Research gets to the bottom of everything. The user is always right.

Data Analysts are the scientists of Product Design. They handle A/B tests and live products, gathering and making sense of huge quantities of data. They are the masters of correlation and causation. These are the blokes who announce the profitable concept. The verdict comes from a jury of millions of users.

Prototypers craft interactive experiences quickly and with ease. This is an integral part of the product development phase. Prototypes enable us to test our concepts quickly and cheaply. To within days or even hours, go from fifteen potential options, to five, to three.

Enterprise Strategists are those that on the finish of the day reply the query «Why are we really doing this?». They identify the business value behind each decision. In order for what you’re building to finally be successful it is crucial that you understand why you’re building it.

When you look at your Product Designer as someone that makes your solution look presentable, look again. She is there to help you establish, investigate, and validate the problem, and in the end craft, design, test and ship the solution.

Present a Product Designer with a solution, and so they will inform you what’s mistaken with it.

Present her with a problem, and she will go to Analytics and gather present user data. She’ll assemble a cross-functional team from each corner of the enterprise and brainstorm as many options as possible. Then, she’ll talk to User Research and make a test plan. She’ll work late and churn out wireframe after wireframe, exploring the huge realm of possibilities. She will throw collectively prototypes of probably the most interesting ideas and put them in front of users for quick validation.

Then she will offer you several absolutely formed ideas that each one perfectly solve the problem at hand. With clear strategy for how, when, and what to A/B test, and ultimately what the build and launch plans should be. And she or he’ll help the developers by way of launch. She’ll work with marketing to ensure the story is constant with the product. She will care for the product long after the first version has shipped, following up on data and metrics to keep validating the design.

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