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A little bit recognized truth is that the Mercedes-Benz heritage traces back to the very first gasoline-powered vehicle in 1886, called the Motorwagen. They were modern again in those days, but they’d become somewhat stagnant all through the heyday of automotive brilliance within the ’60s and ’70s. Though late to the SUV recreation, their introduction of the G-Wagen in 1979 brought an opulent but practical SUV to the luxury automobile market. Testing of the G-Wagen was performed in such extreme places as the Sahara Desert and Arctic Circle earlier than it was offered to the public. The G-Wagen was so good, actually, that a specifically designed version was delivered to the Vatican for use as a Popemobile in 1980.

In July 1973, Gordon Horsburgh, Cadillac’s advertising director, held a research clinic in Anaheim, California. He trucked out the two full-sized fiberglass fashions of proposed Sevilles — Kady’s semi-fastback and Parker’s notch-back — and put them on show to sample the response of a specially chosen viewers. Half the members were homeowners of European luxury vehicles, notably Mercedes, and the opposite half drove American luxurious vehicles. Also on show were a new Mercedes and a BMW. Horsburgh recalls that, «The notchback Seville fiberglass model clearly gained.» That meant «go» for Stan Parker’s proposal, Garden Upgrades the model that would see manufacturing.