What the heck does social media have to relate to SEO? At MWI, we get these questions frequently from our customers who are currently or are considering becoming clients. Social media is a rapidly expanding marketing channel that many companies have only started making use of in the past few years, however it’s essential to utilize it when you’re investing resources into SEO. Although the benefits of social media may not be immediately apparent, they are crucial for SEO support. From the myriad of reasons to think about social media as a part of your online strategy There are five main reasons why it is essential to SEO.

1) Social Media Signals

It’s not a secret that Google, Bing and other major search engines are using online dialogue in their ranking algorithms for quite some time now. A social engagement is when users like, share or share a tweet about content. The more social engagements a piece of content gets, the greater social signals you build to your website. Search engines evaluate these social signals and use them as an indicator of quality when ranking the content. It’s a way to measure what content people find useful in comparison to what their algorithm determines to be top-quality. If a piece of content receives a lot of engagement on social media, it can be instantly indexable.

2.) Link Building

It is long past the moment when you could simply make a request for hyperlinks from other sites. Google’s Panda/Penguin algorithms have compelled SEOs to linkbuild the old-fashioned way: write quality content that is relevant. But how do you reach websites willing to link to your content if asking them directly is considered an «unnatural» link building method? Social media can help. Social media can help you present your content in front of people who are interested and could be attracted to link to it if it’s worth linking to. People who be able to share your content with other people and boost your authority.

3.) Amplification of content

It doesn’t matter how high-quality the content you publish, it’s unlikely to be popular unless you amplify it. Email marketing is a great way to amplify content, but it will only reach the people in your database of marketing. You can also reach new audiences via social media. When you share your content, your followers will also share it with their following should they find it valuable. The people who share it will be able to share your content with their followers, thereby increasing your reach. You will also gain relevant traffic and inbound links social signals, inbound linking, and brand awareness and can be utilized by search engines for content to determine the quality of your content.

content amplification lifecycle

4) Brand Communication and Awareness

Brand identity and awareness can inform search engines an awful lot about the overall quality of your website as well as how much it should be trusted in its ranking algorithms. Aside from amplifying your content, social media also helps create brand awareness. This is what Google refers to as a co-citation. Building these co-citations through social media can help increase the trust Google has in your website as well as helping with search queries that are personalized.

5.) Social Indexing

Since the search engines are able to index social media profiles and display them on search results pages. This allows your company to appear in search results for شراء متابعين تويتر branded search queries that are not limited to only your website. But there’s more than that. Tweets that were individual from Twitter could be indexed and displayed in the search results. This allowed your website to be more prominent in searches. It was only temporary for a few months before Google decided to discontinue this feature, which is still in effect. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.