What does social media have to do with SEO? At MWI we hear many of these inquiries from customers who are currently or are considering becoming clients. Social media is an incredibly growing marketing channel that most companies have only started making use of in the past couple of years, yet it’s crucial to make use of in particular if you’re putting resources into search engine optimization. Making and managing social media accounts is extremely important to assist in SEO initiatives, but the benefits of social media aren’t always apparent. There are many reasons you should think about social media as a part of your overall strategy to be online, here are 5 reasons why it is essential to SEO.

1) Social Media Signals

It’s no secret that Google, Bing and other major search engines are using online dialogue as part of their ranking algorithms for quite some time now. Whenever people tweet, like or comment on an article it is referred to as a social engagement. The more social engagements your content receives, the more social signals you send to your website. Search engines analyze these signals from social media, and use them as an indicator of quality when ranking content. This is a way for search engines to identify what people find most useful and also what they consider to be top-quality. If an article receives a lot of social interaction, it can be instantly indexed.

2.) Link Building

There are no more days of soliciting websites to add links to yours. With the emergence of Google’s Panda and Www.ruslo.biz/__media__/js/netsoltrademark.php?d=socialwb.com%2F%25d8%25b4%25d8%25b1%25d8%25a7%25d8%25a1-%25d8%25b3%25d8%25a7%25d8%25b9%25d8%25a7%25d8%25aa-%25d9%2585%25d8%25b4%25d8%25a7%25d9%2587%25d8%25af%25d8%25a9-%25d9%258a%25d9%2588%25d8%25aa%25d9%258a%25d9%2588%25d8%25a8%2F Penguin algorithm SEOs must perform link building in by hand to create quality content which is relevant to linking. But how do you reach sites who are willing to link to your content , if asking them directly is considered an «unnatural» link building practice? Social media is your answer. Social media lets you publish your content to appropriate audiences that are willing to share it with others, when it’s worthy of linking to. Those people will also share your content with their networks which will increase the impact of your content.

3.) Amplification of content

You can make all the top-quality content you like however it will not gain any traction without amplifying it. Email marketing is a great way to amplify content, but it will only reach those in your database of marketing. You can also reach new audiences through social media. When you share your content, those who follow you will connect with their friends should they find it valuable. Then those people will be able to share it with their followers which will increase the reach of your content. You’ll also get relevant traffic as well as inbound linking, social signals, and brand awareness These are used by search engines to determine content to determine the quality of your content.

content amplification lifecycle

4) Brand Awareness and Signals

Search engines will use your brand’s reputation and image to assess the credibility of your website and how reliable it ought to be when they rank it in their algorithms. Aside from amplifying your content Social media can also build brand awareness. This is what Google refers to as a co-citation. The creation of these co-citations via social media can boost Google’s trust and confidence in your web page and also assist with search queries that are personalized.

5.) Social Indexing

Since the search engines are able to index social media accounts these profiles are now showing on search results pages. This allows your brand to be listed in search results on specific queries that aren’t only restricted to your business’s website. This gets more effective. Individual tweets from Twitter were once indexed and included in search results. This allowed your content to be more prominent in the results of a search. It was only for a short time, however it ended and Google stopped it after a few months. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.