16 Jun 2021, 15:14Footballer Cristiano Ronaldo inflicted a $4-billion loss on soft drink major Coca-Cola with his gesture of putting aside two bottles of carbonated drinks and picking water instead during a press conference ahead of Portugal’s match against Hungary. Abstract: Marketing communication environment has changed in the last two decades, new technologies are challenging traditional media. After providing the context of the case, we examine the literature on how rape cases are represented by the news media. Further, recommendations are provided for the future success and longevity of both the brands. They became the most powerful tools for brands to engage and interact with consumers to create long lasting relationships. Sports organisations begin to understand the opportunities that arise with web 2.0 and are demonstrating great involvement on online communities, such as Facebook, Twitter, Instagram, etc. Social networking sites (SNS) have become a key platform for brands to communicate with consumers. Results show that sports brands are very active online, they try to be present in the day to day of their fans. Against Brighton on Sunday, Arsenal welcome 10,000 fans who will be protesting outside the Emirates against American owner Stan Kroenke.

Along with the interview will come an extensive battery of exams: brain scans, eye-movement tracking, computerized balance tests, neuropsychological tests, blood tests, and others. Information on when, where and how the patients took the drug, along with data on blood tests, age and weight, has been used to produce mathematical models describing concentrations and effects chronologically over the duration of treatment. Similarly, no association was found between the respondents’ age and the main characteristic seen in Cristiano Ronaldo. However, a statistically significant association was found between gender and the main characteristic seen in Cristiano Ronaldo – female respondents tend to associate Cristiano to kindness and family values, whereas male respondents tend to associate Cristiano to spirit of sacrifice. No association was found between the respondents’ gender and their pride in being Portuguese because of Cristiano. Superstar Cristiano Ronaldo’s effect on national reputation, pride and tourism in Continental Portugal and on the Island of Madeira.

We conducted a quantitative study evaluating perceptions of the effect of Cristiano Ronaldo on tourism in continental Portugal and on the Island of Madeira. For this study we used a case study strategy where we analyse five football clubs, namely Futebol Clube do Porto, Real Madrid, Manchester United, Sport Lisboa e Benfica and Sporting Clube de Portugal. Sports are normally characterised by a high degree of consumer commitment and the football clubs are the sports with most followers/viewers in the world. Most of the football clubs are present in all the SNS and most of them have mobile apps. We conducted a benchmark of the Facebook page, Instagram and mobile apps of these five clubs to understand how sports organisations are communicating with their fans and followers on SNS. Further research should investigate if the content posted online and if the mobile apps measure up to the consumers expectations. Mobile marketing is one of the growing trends in sports industry and is still not explored to its full potential.

Mobile devices, now-a-days, are very sophisticated and have a lot of functionalities which can come as a competitive advantage, if explored fully. When comes to the running shoes, Nike is the number one brand with Nike FREE Run 2. Their updated series are forever fashionable. The very first Nike basketball sneaker, worn by Portland Trail Blazer Geoff Petrie, the Blazer has become a timeless staple of Nike’s Sportswear division ever since, and it’s a hallmark of the sport’s long-dominant brand. Nike and Adidas are two of the world’s largest sportswear providers and have had a significant impact on the fashion industry. French journalists are abandoning the tactics of one-side reporting offering the reader a multifaceted view of what is happening in Russia. This paper explains the research done using Econometric principles to find a predictive model for the FIFA World Cup Russia 2018. It also shows the results obtained by the model.

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