This is not taking place in any near future was what we had thought a yr again! Can chips be wholesome? All what the patron care about was the style, healthy factor appears to be just a fad up to now. People were aware that these things is sinful, still they can’t cease themselves from eating just one however the feeling of guilt lingers.

Why not whip up a healthier & tastier various which at the moment are available in the market. There are many options that look like they may be healthier for you. Snack chips are tasty. They’re salty. They’re usually potato. But now there are nachos, soy chips, multigrain chips, extruded chips & so on. How do they style, and are they healthy? So what do you do while you hungry?

So when you’re hungry, the very first thing that involves your mind is having fast snack bites. Oh you love fried snacks? Then you might also like to have an approx. 30% of fat. Your style buds are satisfied however how about your well being? Then how about baked? Baking alone does not make all of it healthy. You can save your self from some fats but what health benefits it provides you? Will probably be like merely consuming carbs. Think about it.

Vijay Uttarwar, the man behind India’s first protein non-fried & non-baked snack (chips), says it was the need to offer folks with a wholesome and tastier different that made him launch the product – Ritebite Max Protein, a 7 grain protein savoury snack. Ritebite Max Protein is an extruded non-fried & non-baked (hot air puffed), a terrific tasting, multigrain, high protein savoury snack. It has 3 instances extra protein than corn chips (nachos) & 3 times much less fat than fried namkeen.

With the youth shifting further away from cooked Indian food and choosing processed foods like pizzas and burgers, snacking corporations agrees upon the challenge to turn them in direction of a healthier possibility is big. The Indian market is constantly changing. Consumers favor merchandise which might be healthy, tasty and atmosphere-pleasant. Packaged snacks are generally not thought-about wholesome. So there is a chance to create value for shoppers in new methods. New product formulations, well being advantages, or a stability of style & nutrition can be utilized to enter new and growing segments. Overall, the company can maintain its management by way of revolutionary new products that maintain high quality parameters in addition to need to keep in mind the taste issue of Indian consumers.

Snacking is a long run trend and the future of consuming. As how the trade is shaping up, consumers will proceed to snack extra and sit down for meal much less. Less expensive than meal options, snacks provide the comfort that a consumer seek and since they are sometimes unplanned purchases, patrons are keen to seize them and fulfill their fast snack craving. Other than unique flavour options, customers are on the lookout for healthier options of their favourite snack. Consumers are clearly telling us that they are watching what they eat and they want these healthy snack decisions or options. Consumers when pick their favorite snacking chips, they now first look on the nutrition desk as effectively because the ingredients list. They now have a clear understanding of what’s wholesome and non-healthy for them. Terms like Low-Fat, Fat-Free, High Protein, High Fiber are in sync with their notion of health food. We’re seeing a excessive level of shopper curiosity within the snacking (chips) market as a consequence of the essential nature of the snack, where food brands are one upping one another with extra technology and quality, well being advantages now tops the preferential parameters.

Future of snacking can be much more fascinating to look out for. Companies will redefined what a snack is. Customers now think that snacks are chips, cookies or biscuits. Further snacks will be mini-meals or 4 objects on a tray. There are multiple researches that show Indian inhabitants has stopped consuming three meals a day and gone to five – six small snacks, which has an enormous implication on the meals & beverage industry. You want to know the goal customers and those snacking day elements. As a healthy snacking company, we foresee a number of alternatives to faucet such consumers.

Another essential side for differentiation is by slim focusing on, a line of products with different flavour or well being profile for different generations. Targeting era A (age 48-66), era b (32-47), (32-47), (19-31) & (8-18). Each generation enjoys totally different flavour, well being requirements, the idea of snacks for everyone is going by the way aspect so there’s a great alternative to focus on area of interest markets and capitalise on flavour and health advantages that resonates with these population teams i.e customised progressive well being snacks for Herbal Protein each of the generations.

Talking about what type of snacks resonate with the customers, protein bars are one other rising category which are very interesting to the customers due to the starvation satisfaction and really feel full longer positioning / convenience issue. Indian individuals are embracing the thought of snacking between breakfast and lunch, & lunch and dinner. Loaded with protein & fiber would be the following large snack. For the snacking era, multigrain protein chips or protein bars like Ritebite Max Protein would be of great alternative because it stands out on all of the parameters of well being, wellness & style, and one of the best half is you don’t must feel responsible – a guilt free snacking.

So there’s huge opportunity with lot of innovation taking place in the healthy snacking market. Let’s wait & watch how this well being trade unfolds itself in the coming years.

Company Profile:

Naturell India Pvt. Ltd is a visionary wholesome way of life company established by Mr. Vijay Uttarwar. Naturell’s imaginative and prescient is to supply the best nature primarily based products that help customers adopt a healthier lifestyle. Naturell gives a wide range of RiteBite premium merchandise with superior quality that pleases your style buds as well as to keep up your energy ranges.

Ritebite caters in segments like Meal substitute Bars, Protein Bars, Diet & Sugarless Bars, Herbal Protein Bars, Weight Management Bars. Naturell is also proud to introduce India’s first protein snacks – RiteBite Max Protein which is an extruded non-fried and non-baked (Hot Air Puffed), an important tasting, multigrain, high protein savoury snack. Ritebite makes an ideal on the go healthy snacks.