This isn’t taking place in any close to future was what we had thought a 12 months again! Can chips be wholesome? All what the consumer care about was the style, wholesome thing seems to be only a fad prior to now. People have been conscious that this stuff is sinful, still they can not stop themselves from consuming just one but the feeling of guilt lingers.

Why not whip up a healthier & tastier alternative which are now available out there. There are many options that seem like they might be healthier for you. Snack chips are tasty. They’re salty. They’re typically potato. But now there are nachos, soy chips, multigrain chips, extruded chips & so on. How do they style, and are they wholesome? So what do you do once you hungry?

So when you find yourself hungry, the very first thing that involves your thoughts is having quick snack bites. Oh you love fried snacks? You then may additionally love to have an approx. 30% of fats. Your style buds are glad but how about your health? Then how about baked? Baking alone would not make all of it healthy. You can save yourself from some fats but what health benefits it provides you? It will likely be like merely consuming carbs. Think about it.

Vijay Uttarwar, the man behind India’s first protein non-fried & non-baked snack (chips), says it was the desire to offer folks with a wholesome and tastier alternative that made him launch the product – Ritebite Max Protein, a 7 grain protein savoury snack. Ritebite Max Protein is an extruded non-fried & non-baked (scorching air puffed), a terrific tasting, multigrain, high protein savoury snack. It has three instances extra protein than corn chips (nachos) & 3 instances less fats than fried namkeen.

With the youth moving further away from cooked Indian meals and choosing processed foods like pizzas and burgers, snacking corporations agrees upon the problem to turn them in the direction of a healthier option is huge. The Indian market is repeatedly changing. Consumers want products which might be healthy, tasty and atmosphere-friendly. Packaged snacks are typically not thought-about healthy. So there is an opportunity to create worth for shoppers in new methods. New product formulations, well being advantages, or a stability of taste & nutrition can be used to enter new and rising segments. Overall, the corporate can maintain its leadership via modern new merchandise that maintain high quality parameters as well as want to keep in mind the taste factor of Indian customers.

Snacking is a long run trend and the way forward for consuming. As how the trade is shaping up, shoppers will proceed to snack more and sit down for meal less. Cheaper than meal choices, snacks provide the convenience that a consumer search and since they are sometimes unplanned purchases, buyers are prepared to seize them and fulfill their fast snack craving. Aside from distinctive flavour options, customers are searching for healthier options of their favourite snack. Consumers are clearly telling us that they’re watching what they eat and they need those healthy snack decisions or choices. Consumers when decide their favorite snacking chips, they now first look on the nutrition desk as nicely because the ingredients checklist. They now have a transparent understanding of what is healthy and non-wholesome for them. Terms like Low-Fat, Fat-Free, High Protein, High Fiber are in sync with their perception of health food. We are seeing a excessive degree of consumer curiosity within the snacking (chips) market attributable to the fundamental nature of the snack, the place food manufacturers are one upping each other with extra technology and high quality, well being benefits now tops the preferential parameters.

Future of snacking can be rather more attention-grabbing to look out for. Companies will redefined what a snack is. Customers now assume that snacks are chips, cookies or biscuits. Further snacks might be mini-meals or 4 items on a tray. There are multiple researches that present Indian inhabitants has stopped consuming three meals a day and gone to five – six small snacks, which has a huge implication on the meals & beverage industry. You want to grasp the target shoppers and people snacking day components. As a healthy snacking company, we foresee a number of opportunities to tap such customers.

Another vital aspect for differentiation is by slim focusing on, a line of products with totally different flavour or well being profile for different generations. Targeting generation A (age 48-66), era b (32-47), (32-47), (19-31) & (8-18). Each era enjoys different flavour, health requirements, the thought of snacks for everybody is going by the way in which aspect so there’s an incredible alternative to focus on area of interest markets and capitalise on flavour and well being benefits that resonates with those population groups i.e customised innovative health snacks for each of the generations.

Talking about what type of snacks resonate with the purchasers, protein bars are one other growing class that are very interesting to the consumers due to the starvation satisfaction and really feel full longer positioning / convenience issue. Indian persons are embracing the thought of snacking between breakfast and lunch, & lunch and dinner. Loaded with protein & fiber would be the subsequent massive snack. For the snacking technology, multigrain protein chips or protein bars like Ritebite Max Protein can be of nice opportunity as it stands out on all the parameters of health, wellness & style, and the perfect half is you do not need to feel guilty – a guilt free snacking.

So there’s large alternative with lot of innovation happening in the wholesome snacking market. Let’s wait & watch how this health business unfolds itself in the coming years.

Company Profile:

Naturell India Pvt. Ltd is a visionary healthy lifestyle company established by Mr. Vijay Uttarwar. Naturell’s imaginative and prescient is to supply the finest nature primarily based products that assist shoppers undertake a healthier life-style. Naturell offers a variety of RiteBite premium products with superior high quality that pleases your style buds as well as to keep up your energy ranges.

Ritebite caters in segments like Meal alternative Bars, Protein Bars, Diet & Sugarless Bars, Herbal Protein Bars, Weight Management Bars. Naturell can also be proud to introduce India’s first protein snacks – RiteBite Max Protein which is an extruded non-fried and non-baked (Hot Air Puffed), an awesome tasting, multigrain, excessive protein savoury snack. Ritebite makes a perfect on the go healthy snacks.