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The company should track and record optimization out comes. They should be using tracking tools to measure traffic, rankings and conversion rates. You should get a monthly or quarterly report from these items.

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Use a tracking consideration. Google Analytics is free and they are improving with feedback. Ask you SEO company to installing a tracking in analytics and get a account id and password so which you may check occasionally.

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The SEO company should have a great grasp of the site’s current standing. Need to also learn to improve this kind of. They would know which keywords should be optimized. And they’re going to not pursue rankings for obscure keywords and key phrases.