Relax! Don’t get tunnel vision about the content of your content! Your followers want to know more than what’s going on in your office. Keep an eye on the world news, current affairs, trending topics, new films, music, and new products. This list is literally endless and it’s a sea of interesting stuff your followers will want to read about. Think outside of the box with some interesting posts by being a leader not a blatant, blind follower.

Yes, I do that myself. When it comes to my primary blogs, I post the comments, I post the content, I do the forum posting in my SEO strategies. You have a lot of control and influence on that. When it comes to article distribution and buying links, or submitting videos you don’t need to be involved with that so much because it’s not going to change the process.

I have used SEO Studio to do website analysis during my optimization. This has been an invaluable tool for analyzing how saturated my keywords are in a particular web page. It is reasonably priced and I have been very satisfied with the performance. It is easy to see such things as keyword density relevance for the whole web page. It also is helpful in showing where the keywords are not (and can be). You will learn a lot about website optimization just by using this tool!

SEO news Header tags. Header tags are the HTML code that indicates a headline, like H1, H2 and H3 and show up as bolded headlines in your page content. The first 3 header tags are the only ones you need to be concerned about, and the primary header tag, H1, is the most important. Use your primary keyword one time in the H1 tag, 2-3 times in your H2 tags, and multiple times in your H3 tags.

Speaking of links, don’t make the article all about the links. You have to provide useful information that is interesting and informative. Publishers that are looking for great content might pick your article up for their website or blog leading to even more exposure for you and your site. The more interesting and informative you are, the more people will come back to read your articles which leads to more opportunities for website views.

How can you do this? Two very important SEO tips – use keyword research tools and develop a search engine strategy that will benefit you the most. Plenty of keyword research tools exist that can help with your keyword analysis, such as Wordtracker or Google AdWords. These can help you identify the keywords and key phrases that will give you the most success, lower search volumes for certain keywords could indicate that it is a more targeted phrase with greater potential to convert traffic once it arrives.

Then you need to focus on the off-page optimization which is simply building quality backlinks to your site. And I emphasize the word quality because there are many SEO specialists out there who are wasting their time getting low quality links when a single link from an authority website will have more than 10 times the value. Of course make sure you are following the guidelines set by the search engines when you are building links.