In what may have been a goodwill gesture to Senator Lautenberg of recent Jersey and, in an effort to sway Specter, the NFL gave Time Warner and Cablevision subscribers a free week of programming between December 24 and December 30, 2006. The timing allowed subscribers to tune in to the Rutgers-Kansas State Texas Bowl matchup and another school bowl recreation featuring Minnesota and Texas Tech. Lautenberg had complained that many Rutgers followers in New Jersey were being unfairly denied the chance to watch Rutgers within the Texas Bowl as a result of the NFL Community, which has rights to the game, had not but reached offers with Cablevision and Time Warner Cable.

The Optus story is a helpful lesson for any provider trying to leap on the media practice within the digital period. We have seen it elsewhere, with tech corporations trying to land sports activities rights (see Twitter and the NFL), comms firms making an attempt their hand at media (see AT&T’s merger with Time Warner) and carriers trying to diversify their providing by selling content material, not simply the technique of consuming it.

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