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Since the brand was based in 2014, it has positioned itself as an genuine company. To that finish, «normal» girls are at the center of their influencer campaigns. Glossier doesn’t depend on typical influencers with a wider following to endorse…

Relating to an omnichannel strategy, you could have strongly cohesive designs distributed across all of the channels you want to concentrate on. Although the Dunkin’ campaign was particularly focused on Snapchat takeovers, influencers spoke concerning the campaign on other platforms…