Andy Warhol would have cherished Zero Views, an addictively good new app for iOS that appears like a discovered-art exhibition in your phone. Built by 26-yr-outdated Daniel Storm, Zero Views scours youtube channel analysis for video clips with – you guessed it – zero views, and serves them up in all of their fascinating randomness.

On this world that appears to be glued to social media and what the stars are doing, it’s only natural to be swayed by their opinions on issues, like what to drive, for example. Take the plain old Ford F-a hundred and fifty with a Platinum bundle. At first, it just appears to be like like any other truck you’d see at the native dwelling enchancment warehouse retailer. If you look closely, nonetheless, you observe that John Goodman is driving it and seems completely satisfied as a clam. Unexpectedly, the cool factor of the F-one hundred fifty jumps by about one hundred factors, and you find yourself leaning towards looking for an F-150. That boring previous truck got a kick within the pants in the fascinating division, simply due to who’s driving it.

Once we break down the psychology of our participation inside these networks, their unprecedented progress comes as no shock. The construction they offer facilitates the formation of groups, and facilitates our basic drive to form and maintain relationships. In technical jargon this is named our ‘need to belong’ (R Baumeister & M Leary 1995), an nearly universal human want to be accepted as part of a wider group.