What exactly does social media have to have to do with SEO? MWI gets this information a lot from both current and potential clients. Social media is an incredibly expanding channel of marketing that many companies have only started to take advantage of over the last few years, however it’s very important to leverage when you’re investing efforts in search engine optimization. Setting up and managing social media accounts is extremely crucial to support SEO initiatives, but the benefits may not be immediately apparent. Of the many reasons to consider social media as a part of your online strategy, here are 5 reasons why it is essential for SEO.
1) Social Media Signals
It’s no secret that Google, Bing, and other search engines utilize online conversations as part of their algorithm for ranking. Social engagement occurs when people comment, like or share a tweet about an article. Content that has more engagements on social media will have more social signals. Search engines evaluate these signals from social media, and then use them as an index of quality when ranking the content. It’s a way of evaluating the content that people consider useful over what their algorithm decides is good quality. A piece of content can be quickly indexed when it’s getting a lot of social engagement.
2.) Link Building
It’s past the time when you could go out and ask for links from other websites. Google’s Panda/Penguin algorithms are forcing SEOs to build links using the old method: make good quality content that is pertinent. How do you get in touch with websites willing to link to your content , if you ask them directly, which is an «unnatural» link building method? Social media is your answer. Social media enables you to expose your content to of relevant audiences that may be attracted to link to it should it be worthy of linking to. Those people will also share your content with their network and increase the reach of your content.
3.) Content amplification
It doesn’t matter how high-quality your content is, it’s not going to be popular in the absence of amplifying it. Yes, email marketing is an effective way to boost content, but it can only reach those in your database of marketing. The possibility of reaching new audiences is via social media. After you have shared your content, your following will spread it to their networks should they find it valuable. This will cause them to be able to share it with their followers to increase your reach. In return, you earn many relevant visitors and inbound links, as well as social signals and brand awareness These are all utilized by search engines to assess content quality.
content amplification lifecycle
4) Brand Awareness & Signals
Brand زيادة مشاهدات اليوتيوب; Recommended Studying, recognition and brand identity can tell search engines many things about the quality of your website and how much it is respected in their ranking algorithms. Apart from boosting the quality of your content Social media can also create brand awareness. This is what Google calls a co-citation. Building these co-citations through social media can help increase Google’s trust and confidence in your website , and will also help by bringing in search queries that are branded.
5.) Social Indexing
Search engines have been indexing social media accounts for a few years now so they can now show up in search result pages. This lets your brand be displayed in search results that include branded search queries that are not limited to only your website. But there’s more than that. Individual tweets from Twitter were at one time indexed and displayed in search results, too giving another opportunity for your content to rank in the search results. However, it was only temporary it ended and Google ended it after a couple of months. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.
