What do social media platforms provide in terms of SEO? At MWI we hear these questions frequently from our customers who are currently or are considering becoming clients. While social media has become an increasingly popular channel for marketing in recent years, most firms haven’t yet begun to take advantage of the potential of it. This is especially important for companies that are investing in search engine optimization. Making and managing social media accounts is important for supporting SEO efforts, though the benefits of social media aren’t always apparent. Of the many reasons to think about the use of social media in your online strategy Here are five reasons it’s important for SEO.

1.) Social Media Signals

It’s no secret that Google, Bing, and other search engines use online conversation as part of their ranking algorithms. When people tweet, like or comment on a piece of content This is referred to as social engagement. Content that has more social engagements will show higher social signals. Search engines analyze these social signals and then use them as an index of quality when ranking content. It’s a way to measure the content that people consider useful over what their algorithm decides is of high quality. If a piece of content is receiving lots of engagement on social media It can be quickly indexed.

2) Link Building

The days of soliciting websites to add links to your site. With the advent of Google’s Panda and Penguin algorithms SEOs are now forced to build links by hand – create high quality content which is relevant to linking. What is the best way to reach websites which are willing to hyperlink to your site, if asking them directly would be thought to be «unnatural»? Social media is the answer. Social media allows you to share your content with interested audiences who might be willing to share it with others, in the event that it’s worth linking to. People who promote your content to others, increasing your influence.

3.) Amplification of content

You can create all the high quality content you want, but it won’t gain an enormous amount of attention without amplification. Sure, email marketing is an effective way to boost content, but it can only reach those in your database of marketing. Social media enables you to increase the reach of your content. If you publish your content to your followers, they’ll also share it with their personal followings if they find it helpful. These people will then share it with their following and increase your reach. In return, you earn many relevant visitors and inbound links, as well as social signals , and brand awareness All of these are used by search engines to judge the quality of content.

content amplification lifecycle

4) Brand Communication and Awareness

Brand identity and awareness can inform search engines many things about the quality of your site’s content and the extent to which it can be respected in their ranking algorithms. In addition to boosting your content Social media can also increase brand recognition. This is what Google calls co-citation. The creation of these co-citations via social media can help increase Google’s trust in your company site, as well as aiding with branded search queries.

5.) Social Indexing

Since the search engines are able to index social media profiles which means they show as search results. This allows your business to appear in search results for brand-related queries, زيادة مشاهدات اليوتيوب which aren’t exclusive to your site. It gets even better. Tweets that were individual from Twitter were once indexable and displayed in the search results. This enabled your content to be ranked higher in the search results. The program was only temporary, however it ended and Google ended it after a couple of months. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.